Eileen Fisher Opens New Store on South Granville

Many women agree that variety is the spice of life when it comes to style. But there are also those who crave the simplicity of a capsule wardrobe--clothes that go with anything and everything, a few beloved pieces worn all the time. For the latter, Eileen Fisher is a godsend. And, for Vancouver-based Eileen Fisher fans, that godsend just became a little more accessible with the opening of a new store on South Granville, the first Eileen Fisher store to open outside of the United States.

For those who are unfamiliar with the brand, Eileen Fisher's eponymous designer began the company in 1984 with only $350 in her bank account and a vision of providing women with simple clothes that would make getting dressed in the morning a breeze. "I'm a mother, a clothing designer, and a businesswoman," Fisher herself once explained. "My wardrobe meets my varying needs. The idea is, you just put your clothes on and go. You don't have to fuss, you don't think about them all day, you're just ready to do what you need to do."

Evidently Fisher's vision struck a chord with multitasking mothers and career women everywhere. From the company's humble origins, they've grown to 52 freestanding stores and a staff of 875. The line is also carried in numerous big-name department stores including Canada's very own Hudson's Bay Company.

Eschewing runway trends, the clothes feature a muted palette of neutrals and dusky jewel tones. Loose, drapey fits are meant to flatter without clinging and look timeless year after year. Eileen Fisher has traditionally attracted an older crowd, but there are gems for younger fashion lovers who want to invest in some quality basics. At the media preview I attended last week, I spotted lots of luxe knitwear, basic silk tunics and cozy scarves.

But my favourite piece in the store (and also one of Eileen Fisher's picks) is this army green cocoon-shaped coat. The snap closures, funnel collar, elastic gathers and belt make this coat sporty but elegant. It's part trench, part anorak. The nylon-blend fabric feels water-resistant too, making this the perfect topper for running errands in Vancouver drizzle.

Welcome to South Granville, Eileen Fisher!