Consider wool coat shopping as a sort of investment. With some TLC and a bit of savvy shopping around, the coat you buy this season will last years. Look for classic silhouettes; a 3/4 length coat with long, lean seams, a belted look, or a peacoat are all enduring styles that will look fresh for many seasons to come. I have a bright pink double-breasted peacoat that I love donning every winter.
To keep your wool coat in tip-top shape, take it to the drycleaners in the middle and at the end of the winter season. When you're done with it for the season, store your coat with a sturdy hanger and a garment bag in the closet so that it doesn't get dusty and the shoulders don't sag. Periodically give it a good brushing with a lint brush to get rid of dust and lint and let the fabric breathe. If you've been in a place with heavy odours, hang your coat in a well-ventilated area and don't put it in a closet until the odours leave the fabric. For white or extremely light-coloured coats, consider using stain repellants like Scotch-gard.
Here are some of my favourites from the Victoria's Secret website. With the awesome Canadian-US exchange rate right now, I might be tempted into buying one.
Belted car coat, $129
Belted 3/4 length coat, $99
Buckle-front plaid coat, $138
GUESS belted red coat, $138
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